She stopped going out.
We changed that.

Handmade underwear for women with incontinence. Invisible, up to 24h protection, delivered discreetly.

The reality

You are not alone.

1 in 3 women in the US lives with urinary incontinence. Medicare covers $0 of incontinence products. The average woman spends $750 out of pocket every year and waits more than 6 years before asking for help. Not because she does not want to. But because nobody talks about it.

1 in 3 women in the US has urinary incontinence NIH / NAFC
$750 average out-of-pocket cost per woman, per year NIH study
$0 Medicare covers for incontinence products Medicare.gov
>6 yrs women wait before ever seeking help NAFC / ActivStyle
Anna, founder of Flowly

The dinner she almost skipped

I said yes to dinner. I stayed until the plates were cleared.

Marianne K., 56

For almost two years she had an excuse ready before the invitation came. Tired. Early morning. Something else on. Anything that meant she did not have to spend a whole evening working out how long she could sit still.

Her daughter ordered her a pair. She wore them to a birthday dinner in March, took a seat at the end of the table, and got up when everyone else did. Nobody noticed anything, because there was nothing to notice.

Read more stories

What Flowly gives you

What freedom actually feels like.

Not thinking about where the nearest bathroom is. Not calculating how long you can stay. Not making excuses to leave early. Just being there. Fully.

✦

Invisible

Nobody will ever know.

No visible lines. No bulk. No sound. Flowly fits exactly like regular underwear, because it was designed by a woman who refused to wear anything less. Under a dress, jeans, or leggings: completely invisible.

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Protection

Up to 24 hours. Without thinking about it.

The summer model keeps you dry for up to 10 hours. The winter model up to 24. Both handmade, layer by layer, so you can get through a full day and never once have to plan around it.

◇

Discreet

Delivered like any other package.

No logo on the box. No brand name on the label. Just a package, like any other. Only you need to know what is inside. Because what is inside gives you your freedom back.

Real women, real moments

The moments that made us.

★★★★★
Excellent 4.9

10 Year Anniversary Sale

Ready to stop planning around it?

Handmade. Free US shipping. Delivered discreetly. And for a limited time, our 10 Year Anniversary bundles are available.

✓ Free US shipping ✓ Discreet packaging ✓ Handmade ✓ 30-day returns
Shop Flowly
10K+ Women helped across the US
4.9 Average rating based on 2,400+ reviews
10 yrs Handmade experience every stitch
$0 Medicare coverage that is why we exist